https://www.dianepaik.com/home daily 1.0 2026-02-26 https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/b614ed27-7dd4-43bc-a062-e22a5eec7d24/Screenshot+2026-02-26+at+3.17.25%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/da638d48-fae8-4573-a555-5ca2f4eebfff/Screenshot+2026-02-26+at+12.32.52%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/752b4cfd-c592-408d-9156-95e329ff91f5/Screenshot+2026-02-26+at+3.15.13%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/89d56cd5-9ba1-4cf6-a47c-e17ef8a66c94/Screenshot+2026-02-26+at+2.53.47%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/7633a8d2-0024-4555-99c5-ac2276eedc8d/IMG_6358.jpg Home https://www.dianepaik.com/home/social-media-work monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588627940484-AR1YN5NDYN0VVZ220MX4/Screen+Shot+2020-05-04+at+5.30.51+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588628158660-YWIZC3H2KC36B8RZXER1/Screen+Shot+2020-05-04+at+5.35.01+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588628048997-E3IGT571P2JJFUWKDJCI/Screen+Shot+2020-05-04+at+5.33.33+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588628093569-AHI0HZU46T1SW5H554AS/Screen+Shot+2020-05-04+at+5.34.29+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588628297467-NLNZ0MY55IYC9TYH4UGC/Screen+Shot+2020-05-04+at+5.37.57+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588628232959-PAFNPE2MV88WJD13083N/Screen+Shot+2020-05-04+at+5.36.42+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588628718385-2VX0KKMP5PENHKQL0F0Y/Screen+Shot+2020-05-04+at+5.44.53+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/92544736-33fb-4adc-97b5-68d61e99e090/Screenshot+2026-02-26+at+12.32.52%E2%80%AFPM.png Home - social media - AG1 Social Media Strategy / Content Production / Community + Creator Engagement / Executive Comms Role: Director, Brand Social AG1 had long established themselves as a leader in the supplement industry, but as they were entering their next phase of growth and leadership, they brought me in to steer the ship and shape the future of AG1’s social media presence. My remit was to create a sustainable social strategy for Instagram while maintaining presence on secondary platforms (X, TikTok, and YouTube), developing brand social plans for SKU expansion considering that AG1 had been a single SKU brand for 14 years, managing a team of 2-4 direct reports, and collaborating closely with creative on every campaign and asset. While AG1 has a healthy followership on Instagram, the content still needed to pass through a social-first filter. Some challenges to solve were: how do the diverse roster of AG1 sponsored athletes show up on social, how can posts around research, science, and nutrition be digestible and interesting, what are the different styles of storytelling for product, talent, brand messaging, etc. and how can we differentiate AG1 from its competitors. During my year at AG1, the brand’s Instagram follower count grew exponentially (~600k —> 650k), engagement was higher than before (+.3%), three new flavors for AG1 were launched, @Drink_AGZ was brought into the world, the visual language and style was established, athlete partnerships became a significant part of the social strategy, introduced surprising creator collaboration with @TinyChef (setting a new highest views record for both brands to date), content processes with cross-functional partners were formed, briefs for external partners that blended with AG1’s brand were developed, and social comms strategies for various launches and PR moments were managed. https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/22a88261-8ec9-4be5-826a-df0472e41d90/shelfie.jpeg Home - social media - Harry’s Social Media Strategy + Management / Content Production / Community + Creator Engagement / Executive Comms Role: Senior Manager, Social + Community Harry’s had the unique challenge of being a recognized brand, but having a relatively low social media presence. To bring Harry’s Instagram up-to-speed, our immediate approach was to diversify the type of content the audience was used to seeing. Harry’s had previously relied on PDP images to fill the grid — which kept the lights on — but didn’t encourage engagement or conversation. From briefing in new styles of creative (which was also extended life on paid social, email, and web) for the ‘gram to collaborating with dynamic creators to help tell the Harry’s story, audiences were introduced to a new era of content. This shift seemed dramatic at first, but the return was well-worth the evolution as we saw greater engagement, interest, and participation. TikTok was the next conquest. From bringing on an evergreen creator to concepting and executing in-house content, we created a sustainable process with limited resources. This led to steady follower growth, organic viral moments created by other users on the platform (proving we were present in the zeitgeist), and overall brand presence on the ever-popular platform. From product launch campaigns to tentpole moments throughout the year, our team had a hand in all comms and creative to inspire memorable moments for the brand as well as the Harry’s community. https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1610550269051-GMVH24JBQSV1801L2VIN/_MG_9383.jpg Home - social media - Fuku Social Media Strategy / Content Production Role: Social Media Consultant As Fuku was gearing up for kitchens opening up amidst COVID-19 as well as new product launches, they wanted to give their Instagram a facelift with new content and direction. Joining the nimble team, I worked to revamp their social by bringing in a more real and human feel to their Instagram feed. At the time, their socials was filled with stiff product shots with older photography, so we worked with a new photographer and art director to bring some freshness to the content. I consulted on social tone of voice, look and feel, strategy, as well as establishing content pillars for the brand. Additionally, I wrote copy for email campaigns. Fuku’s followership grew from 55.4k to 59.3k over the course of a few months with consistent engagement and interest. https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1582579665877-BFZ5FZUDZ27UBQPYV3JG/SOLANGE+COVER.jpeg Home - social media - Take only memories. Leave nothing but footprints. –Chief Seattle Solange Knowles for The Homegrown Issue, no. 355, Spring 2019. Photo by Tim Walker via i-D. https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1595637888921-I25PRQZVKMIDDD3FEUKL/170419_Greta_SWIPE_Gallery_INSTA_03.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588619472793-RLF6BJDFNP4Z02YN3KMQ/Screen%2BShot%2B2019-10-17%2Bat%2B5.03.32%2BPM.jpg Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588619693151-8K0PJIO6KV177AZ7TK06/Screen+Shot+2020-05-04+at+2.37.46+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588619584834-O4UYQGBXM74DTIH3TG5I/Screen+Shot+2020-05-04+at+2.32.08+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588619724792-G9EAF3N617TAA268FPA7/Screen+Shot+2020-05-04+at+2.39.30+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588268260035-16D2Y4WHQ2JTTROM49P9/IMG_9130.jpg Home - social media - Vice: The Untitled Action Bronson Show Strategy / Social Media Management / Production / Content Creation Role: Social Producer The Untitled Action Bronson Show was a nightly variety show that ran from 2017-18 featuring guests like Emeril Lagasse, Big Freedia, Dua Lipa, Ice-T, and Ty Dolla $ign. TUABS’s Instagram was the fastest organically grown account to date. As Social Producer, I captured content on set twice a week (which filmed four episodes), took additional photography, cut and edited social videos, and executed posts on all social platforms (IG, FB, TW). I also managed and archived all show assets as well as cut gifs for the show’s Giphy page. See more @TheUntitledActionBronsonShow. *handle has been taken over as @fckthatsdelicious Press: New York Times https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588628904431-Y4NA82Q73XR4GLLNQTTP/ACTION+-+ME.gif Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588628863474-XIRO0N3NWTD3EDG632AD/ACTION.gif Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588439876453-WAWEN97SGZ4Y95UJ40HF/img-03-08.jpg Home - social media - Volcan Tequila Social Identity + Social Copy Role: Social Creative In 2017, Volcan Tequila was preparing for their official introduction to the world as LVMH Moët Hennessy’s first tequila product. Alongside the website and campaign launch, Volcan’s Instagram was entering the social sphere. Tasked to produce the handle’s first 20 posts, I supported the Senior Copywriter and worked with a Designer to set the tone and imagery for their social presence. Inspired by the story of Volcan, we emphasized aspects of elegance, the terroir, craftsmanship, and nature. See more @Volcantequila. Credits ECD: Dan Brooks; Design Director: Malte Gruhl; Art Direction: Ruben Bedeleem; Copywriter: Gracie Halpern; Strategist: Warren Seuradge; Designer: Guillaume Vaillancourt; Producer: Dana Kandic; Account Executive: Gillian Couchman; Photographers: James Houston, Robbie Lawrence, Thomas Brown https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588620083488-XO1TVC4YXWHK28Z7EACD/Screen+Shot+2020-04-30+at+2.20.27+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588620293386-12CGLPJGXXIY7EXZUW1X/Screen+Shot+2020-04-30+at+2.25.23+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588620117935-77O3845H00PUNFVEKXA7/Screen+Shot+2020-04-30+at+2.23.28+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588620330239-P9UF6OR4OOG3SM6XTYRT/Screen+Shot+2020-04-30+at+2.25.41+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588620249122-DF82M67WKID3XVWIWLU0/Screen+Shot+2020-04-30+at+2.24.39+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588620375333-YZT08TDGXA8SQCRXKATW/Screen+Shot+2020-04-30+at+2.28.42+PM.png Home - social media https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588440301796-A6SH0UGZRM5IP9TWRLLS/jess+marak+marfa Home - social media - August Market Social identity + Social Management + Curation + Styling Role: Content Creator/Consultant (2019) August Market is a small boutique in Buffalo, NY that needed a social facelift/management, brand consultation, and wider brand awareness. Created strategy, content, language, visuals, and general style guide for the account. Brought on to help garner more business and a following. Doubled posting cadence and increased engagement for their Instagram. See more @Augustmarketstore. by: Jessica Marak https://www.dianepaik.com/home/editorial-writing monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588365176333-PX1M9EEDHVXHFFOVR3CX/Joshua+Woods Home - editorial writing Photography Evan Browning; Styling Yohana Lebasi https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588365473819-CI6Y6T1ZNS95JMLE8DPY/Chad+Moore Home - editorial writing Photography Evan Browning; Styling Yohana Lebasi https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588367356183-59E38JOWGHSZLPX1E7DM/sandra%252Boh%252Bgolden%252Bglobes%252B2019 Home - editorial writing https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588366665115-ZZTM5DY0H1E4RLW06JGN/Converse+x+JW+Anderson Home - editorial writing https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588367253483-Q1AJPOCGH02BMFLOI096/lana+condor+to+all+the+boys Home - editorial writing https://www.dianepaik.com/home/production-work monthly 0.5 2020-07-25 https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588698739887-WLC5QDO72X6V5UR3A6TE/AW.png Home - production - aw x adidas: the last hack Role: Front of House Producer To launch the final collection of Alexander Wang with Adidas, a live game show was held at the historic Brooklyn Museum where guests were invited to have a free-for-all at deadstock items. Hosted by Ilana Glazer, the night was where gaming met fashion with a healthy dose of raving. My role was to co-lead and support front of house to ensure a safe and dynamic flow of guests into the space. This included working with the agency, training staff on guest check-in, and directing security on their posts and responsibilities. https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588700809634-L0QNHGX2TRFLRL1QYP8Y/aw3.gif Home - production https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588700703173-QCGZBNK7O3PMZ4886AKP/aw2.png Home - production https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588711833732-KUV2L6OO6E0ZBA5MCXYR/RESISHI4.jpg Home - production - reishi nyfw showroom Role: Associate Producer Figment brought me on to support the team as REISHI was gearing up for their brand launch during S/S 2020 New York Fashion Week. The goal was to introduce the leather alternative material to the fashion industry, inform potential buyers, and create interest. As Associate Producer, I liaised with the client and agency to ensure all needs were met, work with vendors, support set-up of the physical space, train the showroom staff, and oversee general function of the showroom. https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588698323327-DJFL23GGHPY2Z948BDZS/REISHI.jpg Home - production https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588798789359-ARYFH9R7X5PENSOSOG51/REISHI%252B6.jpg Home - production https://images.squarespace-cdn.com/content/v1/5e2b5d4f16021f3aa8f9e020/1588697377537-KON9AH9C8GXCQBLAI5SA/REISHI+3.png Home - production